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About Scaplet

Building got easy. Now growth will too.

AI made it easy to ship anything. It didn't make anyone show up. Scaplet is the growth engine for builders: it finds, wins and keeps customers for what you ship. Search is where we start, because it's where we kept getting it wrong.

Why we existOur strategyWhere we're goingWho we build forHow we make moneyWhat we believe
00Our mission

Our mission: make growth as easy as building.

Anyone can build a product now. Most will never reach the people who need them. Great products die every day from a distribution problem, not a product problem. That's the problem we work on.

01Buildinggot easy
02Growthis still hard
03Scapletmakes it easy
01Why we exist

Shipping is solved. Growth isn't.

One builder can now ship in a weekend what used to take a team a quarter. So every category has hundreds of products fighting for the same customers. Growth still needs marketers, agencies and ad specialists, and the tools are built for them: dashboards and reports, not APIs and pull requests. Builders are left with a great product and nobody using it.

To build a productTo grow it
Time
A weekend
Six months or more
Cost
Under $100 in tools
$6,000 a month for an agency
People
One person and AI
A strategist, a writer, an engineer
02Our strategy

Your growth engineer, across every channel.

Most growth tools hand you data and leave the work to you. We do the opposite. Scaplet decides what matters, does the work and reports what moved. Every channel shares one brain that knows your product, your voice and your buyers, so each channel we add starts smarter than the last.

One brainShared by every channel01Your product and your code02Your brand voice03Your buyers and their questions04What worked, and what didn't
Channels it runs
Organic searchLive
Paid adsNext
Links and PRLater
Social and communityLater
Email and lifecycleLater
01Do the workFixes, pages, campaigns and publishing, not reports about them.
02Work like a dev toolAPI, MCP, pull requests, full logs and one-click undo.
03Start in minutesFrom a dollar a day, with no sales call.
03Where we're going

Growth starts with search.

We started with organic search because it's where buyer intent shows up first, where AI changed the rules fastest, and where the work compounds. Paid comes next. Then every channel builders use to find, win and keep customers.

NOWYou are hereSearch VisibilitySEO for Google and GEO for AI answers. Research, fixes, articles and publishing, every week.See Search Visibility
NEXTPaidThe same expert running your ads: where to spend, what to stop, tied to revenue.
THENEvery growth channelLinks, social, community and lifecycle. Finding customers, winning them and keeping them, from one brain.
04Who we build for

Built for builders.

Our north star is the person who builds the product. If an engineer would trust it, set it up in minutes and never need a meeting to use it, everyone else will love it too.

North starEngineers who ship productsYou'd rather write code than write campaigns. Scaplet works the way your tools do, so growth fits into how you already ship.
$ scaplet fixes --top 3

  1  FAQ schema on /pricing     +AI
  2  Split /docs/billing       +2,140
  3  llms.txt                  +AI

  Opened PR #212 · waiting for review
Founders who buildYou shipped the product yourself. Now you need customers, without hiring a growth team first.A growth team on day one
Small product teamsEveryone ships. Nobody owns growth. Scaplet does, and reports to all of you.The work done, not another dashboard
Growth and marketing leadsYou know what to do. You're stuck filing tickets and building reports.Your week back for strategy
05How we make money

How we make money.

You pay for work, not seats. Every plan includes monthly credits, and Scaplet only spends them on work you approve. No sales call to start, and the prices are on the pricing page, like a dev tool should be. We'd rather you pay less and stay for years.

Starter$29 /mo100 credits · 10 articles / month
Growth$79 /mo300 credits · 30 articles / month
Scale$199 /mo800 credits · 80 articles / month
See full pricing
06What we believe

What we believe.

The rules we use to decide what to build, and what not to.

01Growth tools should feel like dev toolsAPIs, MCP, pull requests, logs and undo. If a builder wouldn't trust it, we don't ship it.
02Why not today?A fix that ships today beats a perfect plan next quarter. Scaplet ships the first changes on day one.
03Show the receiptsEvery change is logged with what, why and who approved it. Our prices are on our pricing page. Our changelog is public.
04Undo beats meetingsInstead of asking permission for every small fix, we make every change reversible in one click.
05Your voice is not optionalBuyers can tell when nobody cared. Everything we write starts from your brand memory and waits for your yes.
06Cheap on purposeLow prices mean more companies can start. We'd rather you pay less and stay for years.
07How it started

We did it by hand for ten years first.

Before Scaplet, we ran growth for software companies, starting with search. Every win, miss and algorithm update went into a playbook. The judgment was the valuable part. The rest was repetition. So we did what builders do: we automated it.

5case studies we can actually show you
212%organic clicks for Ledgerly in 90 days
7ChatGPT citations for Paylane in six weeks
0sales calls required to try it

Built it? Let's grow it.

Start with search, the first chapter. See what Google and AI say about you in 60 seconds.