Every week links break, pages go stale and a rival publishes another listicle. An audit catches it once. Scaplet Search catches it every day, and doesn't sigh about it.
A senior SEO in the US costs $120,000 to $160,000 a year in salary, plus benefits, tools and recruiting fees. Scaplet costs $348 a year on the starter plan. The comparison isn't one-for-one: a person brings judgement Scaplet doesn't. But most of a new SEO lead's first year goes to work Scaplet does on day one.
Hiring takes around three months, and a new hire needs another three to learn the site, the stack and the politics. Scaplet starts working the day you connect Search Console.
An SEO lead still depends on engineers and writers to ship. Scaplet ships technical fixes itself and drafts content for approval, so your hire, when you make one, spends their time on strategy.
One person works 40 hours a week and can check a handful of AI prompts manually. Scaplet monitors rankings, crawl health and AI answers continuously.
If search is your main growth channel, hire a strong lead and give them Scaplet. They start with a clean site, a change log and a live picture of AI search instead of a blank spreadsheet.
We asked all four the same question. Here's how far each one got.
It replaces the busywork. Your lead keeps strategy and gets their week back.
Yes. You ask in plain English and approve what it proposes.
Your hire starts with a clean site, a full change history and a working playbook.
No. It replaces the busywork so your lead can focus on strategy, content direction and cross-team work.
Yes. You ask in plain English, approve changes and read a weekly digest.
Your hire inherits the change log, tracked prompts and a ranked backlog. Most keep Scaplet running.
Yes, by an order of magnitude. A good freelancer is still useful for strategy reviews.
"Our agency sent a 40-page PDF. Scaplet sent the fixes."Tom Becker, Head of Growth, LedgerlyRead the case study
Most audits become a PDF nobody opens. This one shows what's broken today, then Scaplet Search starts fixing it. No email gate, no "a specialist will reach out".
