Gemini
AI OverviewsPaylane earned 7 ChatGPT citations
Hello, ChatGPT.
Paylane
+212%organic clicks for Ledgerly in 90 days
7ChatGPT citations for Paylane in six weeks
46fixes Brightpipe shipped without filing a ticket
$0.97a day, everything included
What Scaplet does
Built for how your buyers search.
Product schema everywhere
Product, Offer and Review markup on every item.Clean collections
Canonicals and redirects for filters and variants.Category copy that answers
Buying guides and category intros for the questions shoppers ask.AI shopping answers
See which products engines recommend, and why.The playbook
The e-commerce search playbook
Store SEO is mostly a data problem at scale. Thousands of product pages share templates, so one fix to the template fixes them all, and one mistake repeats everywhere. These are the six areas Scaplet works on for stores, in the order they usually pay off.
Play 01
Product schema on every item
Product, Offer and AggregateRating markup is what makes price, stock and stars show in Google results and what AI shopping answers read. Many themes ship partial schema: no GTIN, no brand, no return policy. Fixing the template upgrades every product at once.
Product schema with brand, GTIN and SKUOffer with price, currency and availabilityReview markup only where reviews exist on pageMerchantReturnPolicy and shipping details
Scaplet: Adds and validates schema across the catalog, then watches Search Console for errors.Play 02
Collections that don't compete
Filters and sort options create thousands of URLs with the same products in a different order. Google splits ranking signals between them, and crawl budget goes to pages nobody searches for. Canonicals, noindex on thin filter combinations, and a few indexable filter pages for real searches fix this.
Canonical on sort and pagination parametersIndexable pages only for filters people search, like "black running shoes"Unique intro copy on top collectionsNo collection with fewer than 3 products indexed
Scaplet: Maps filter URLs to search demand and ships canonical rules.Play 03
Product descriptions that sell and rank
Manufacturer descriptions appear on hundreds of other stores. Rewriting every product is unrealistic, so the work starts with the products that have impressions but low clicks, and the ones AI engines are asked about.
Unique copy on the top 10% of products by demandMaterials, sizing and use cases in plain textFAQ block on products with repeat support questionsAlt text on every product image
Scaplet: Drafts descriptions for the products with the most clicks at stake. You approve in batches.Play 04
Buying guides and category content
Shoppers ask "best trail running shoes for wide feet" before they pick a store. Buying guides answer those questions, rank for them, and are the pages AI engines cite when recommending products.
One guide per top categoryLinks from the guide to the collection and top productsComparison tables engines can readUpdated each season
Scaplet: Writes guides from your catalog and reviews, sourced and in your voice.Play 05
Sold-out and discontinued products
Deleting a sold-out product throws away its rankings and backlinks. Keeping it live with no path forward frustrates shoppers. The right move depends on whether it is coming back.
Temporarily out of stock: keep live, mark availabilityDiscontinued: 301 to the closest replacementSeasonal: keep the URL, update each yearNo 404s in the sitemap
Scaplet: Redirects discontinued products automatically based on your rules.Play 06
Shopping in AI answers
ChatGPT, Perplexity and Google AI Mode now answer product questions with specific items and stores. They pull from product feeds, schema, review sites and editorial roundups.
Merchant Center feed clean and completeSchema consistent with the feedPresence in the roundups engines citeAI crawlers allowed
Scaplet: Tracks shopping prompts in your category and which stores get named.Always on
SEO isn't a project you finish. It's more like the dishes.
Every week links break, pages go stale and a rival publishes another listicle. An audit catches it once. Scaplet Search catches it every day, and doesn't sigh about it.
CRAWL · 06:00404/payouts-v2301/product/payouts
3 new pages indexed
Broken links, indexing, drops and schema, checked on every crawl.
Broken links redirectedAutopilot
New pages indexedAutopilot
Ranking drops flaggedAutopilot
The free audit
12 checks for E-commerce sites.
On top of the standard technical audit, these are the issues we see most often in this category.
Product schema missing brand, GTIN or availability[01]
Filter and sort URLs indexed[02]
Duplicate manufacturer descriptions[03]
Sold-out products returning 404[04]
Collections with fewer than 3 products[05]
Images without alt text[06]
Pagination without canonicals[07]
Variant URLs competing with the parent[08]
Slow LCP on product templates[09]
Review markup without on-page reviews[10]
Missing return and shipping policy schema[11]
AI crawlers blocked[12]
A typical week
What a week with Scaplet looks like.
Most of it happens without you. The rest takes a tap.
MONDigest: Product schema added to 1,240 items
TUENeeds youApprove buying guide for your top category
WED12 filter URLs canonicalized
THUSold-out products redirected to alternatives
FRIChatGPT recommends your bestseller
FAQ
E-commerce SEO questions, answered.
01Does it work with Shopify?
Yes. It connects directly and only touches SEO fields and descriptions you approve.
02How does it handle thousands of products?
It starts where the search demand is and works down the catalog.
03Does it work with platforms other than Shopify?
Yes. WooCommerce, BigCommerce and headless stores on Next.js are supported. Headless changes ship as pull requests.
04Will it change prices or inventory?
Never. It only edits SEO fields, descriptions you approve, schema and redirects.
05How does it prioritize a catalog of 50,000 products?
By clicks at stake: impressions from Search Console multiplied by the click gain from better position or snippet. The long tail comes later.
06Can it fix our Merchant Center feed?
It flags mismatches between your feed and on-page schema and fixes the on-page side. Feed edits stay with your team or feed tool.
07What about international stores?
It checks hreflang and per-market canonicals and fixes them in your platform's settings.
Keep exploring
More from Scaplet
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