Key takeawaysClicks down 20% or more over 28 daysA lost featured snippet or AI citationA newer rival page on the same query
New pages are slow
A new page takes weeks to earn trust. A page that already ranks eighth can reach third in days with the right refresh.
How to spot a slipping page
- Clicks down 20% or more over 28 days
- A lost featured snippet or AI citation
- A newer rival page on the same query
What a good refresh does
Update the facts, move the answer to the top, cover what the new rival covers and you don't, and fix internal links. Keep the URL.
Make it routine
Scaplet checks every page every three days and drafts refreshes for the ones slipping, so the work happens before the traffic is gone.
Written by Maya OkaforHead of Search at Scaplet
