The problem
Every SEO change meant a Jira ticket, a sprint slot and a context switch for an engineer. Most fixes waited a quarter.
The team wanted fixes to ship without giving a tool free rein over production.
What Scaplet did
1
Day 1Connected GitHubAccess to the marketing repo only, with a pull request for every change. Nothing merges without review.
2
Week 1Opened the first 12 PRsSchema, meta tags and image compression, each PR small enough to review in a minute.
3
Month 1Fixed the crawlRedirect chains, broken links and a sitemap generated at build time.
4
Month 2Moved to autopilotLow-risk fixes now merge on their own once checks pass.
"Reviewing a Scaplet PR takes less time than writing the ticket used to."
Results
46 fixes shipped in two months for about nine minutes of engineering time a month. Non-brand clicks are up 81%.
What Scaplet did, by count
Page improvements46
Articles0
Site audits16