The problem
The agency was good at recommendations. Implementing them fell to a two-person marketing team that also ran paid, lifecycle and events.
Twelve months in, most of the roadmap still lived in a slide deck.
What Scaplet did
1
Week 1Ranked the backlog by clicksTurned the agency's recommendations into 37 fixes, sorted by the traffic each one was worth.
2
Week 1Shipped the technical half19 fixes live on day one, from schema to redirects.
3
Month 1Wrote the missing pagesComparison and alternatives pages in Quorra's voice, each approved in Slack.
4
OngoingWatched the rivalsFlagged new competitor pages and drafted a response the same day.
"It's the only coworker who reads Search Console for fun."
Results
Quorra cancelled the retainer in month two. Organic signups are up 64%, and the team has its Friday afternoons back.
What Scaplet did, by count
Page improvements64
Articles29
Site audits9
